The day was January 7, 2013 and it was the day the Sony finally got their mojo back! After years of getting their arse handed to them by the likes of Samsung and LG, Sony have finally responded with products that can not only compete but actually set them apart from the chrome consistency of the competition.

On the mobile front Sony launched the Xperia Z. It is a 5-inch glass and metal Android smartphone that is powered by the killer Snapdragon S4 Pro quad-core processor. It has a 7.9mm thin body that should prove to be rather durable as the glass is tempered and there is an anti-shatter film on both the front and back. A standout feature is the Xperia Z has the highest levels of dust and water resistance of any premium smartphone.

Screen and Camera

At the Press conference Kuni Suzuki, President and CEO of Sony mobile communications placed substantial emphasis on the effort Sony put into the quality of screen and camera. Sony lifted their knowledge from their BRAVIA TV range and implemented the BRAVIA Engine 2 in the Xperia Z.From an initial impression this effort paid off, the Xperia Z is a magnificent piece of kit with a crisp and colorful screen and a fast, sharp camera.

Battery Life

The STAMINA battery mode is another feature lifted from a different Sony division. This time their VIAO computer range. Apparently when activated the standby time is increased by up to four times then with the feature turned off. It does this buy turning off battery intensive apps when the screen is off and turning them back on again when the screen is on

NFC – Near Field Communication

A serious trend at CES 2013 was NFC, in theory this wireless data transfer technology allows large files like music, photos and videos to be transferred from one device to another by tapping them together. Along with the Xperia Z Sony launched an array of NFC-enabled Sony accessories, including speakers, headphones and TVs. Interesting with the new BRAVIA TV just touch Xperia Z to the remote control of the TV to view photos and videos on the big screen – very, very cool.


The Xperia Z will launch on Android 4.1 (Jelly Bean) and will be upgraded to 4.2 Ice-Cream Sandwich

·         5” 1080 x 1920p full HD Reality Display with Mobile BRAVIA® Engine 2

·         13MP Fast Capture camera with Exmor RS for mobile, HDR video, Superior Auto and Noise Reduction to effortlessly capture razor sharp pictures and videos in any conditions

·         Dust and water resistant (IP55 & IP57) with a durable glass display

·         1.5 GHz asynchronous quad-core Snapdragon S4 processor with 2GB RAM

·         Battery STAMINA mode improves standby time by at least 4 times

Brendon Ambrose – Managing Editor | About Me – Scared of: Clowns, spiders and Hilary Clinton; Dream Wing Man: Jacob Zuma; Started Writing Tech: 2005 for; Favorite cereal: Frosties; Find me on: Twitter & Facebook