Three years ago Red Bull and Cell C launched one of the best mobile packages on the market, and pushed their partnership with Red Bull hard for short while. This resulted in 120 000 customers to date, which although not earth shattering, is pretty good for a niched brand such as Red Bull Mobile.

Despite doubling their network traffic in the last year, Cell C want more, and after some careful research decide to revitalise their partnership with Red Bull. Red Bull is one of the biggest brands in the World and epitomises young adventurous go getters, with Red Bull being active in events such as High Tech Sport such as Formula 1, and other madly adventurous activities like Jumping from space with Extreme athlete Felix Baumgartner.

“Since launching Red Bull MOBILE, we have been working closely with our partner Cell C to constantly keep dialogue and offer services that reflect the needs of our South African customers,” says Alexander Koppel, Chief Commercial Officer of Sales, Red Bull Media House GmbH.

New Offerings from Red Bull Mobile 

With this in mind Cell C announced that from tomorrow, the 18th of July, a new prepaid package will be on offer from over 600 outlets country wide. This package is clearly aimed at the young adventurous types with promotions and activations taking place at Universities across the country.

The Red Bull MOBILE prepaid package will launch with a once-off fee of R99. The launch offer will be available until 31 August, except for Cell C customers or current Red Bull Mobile customers on prepaid, who will be able to migrate at this rate whenever they chose, after which the activation of the new prepaid package will cost R149.

Red Bull Mobile contract customers will have to wait till October to migrate at no charge, however all the content benefits below, except for the giveaways, will be available to them.

Red Bull MOBILE customers can recharge using Cell C airtime and get the benefit of Cell C’s SUPACHAGE prepaid airtime, which gives customers more than 100% extra value every time they recharge; including additional airtime and data.

Red Bull MOBILE customers will also receive two Red Bull Studio CD’s, produced by Red Bull Studios Cape Town and mixed by DJ Thibo Tazz and DJ Niskerone. They will also receive free access to a vast library of free ringtones, wallpapers, games, music and videos, paying only for the data used to download this content.

Red Bull Mobile facts and Figures

Included in the package is 200 Mb of data for 12 months (2.5 Gigs in total) for their R99-00 entry fee, which works out at R8-25 per month for the 200 Mb, a great deal.

Customers will be able to make on-net calls for 99c per minute and have access to pure per second billing. Off-net calls will cost R1, 50 per minute. International calls will be billed as per Cell C’s International call rates. Red Bull MOBILE customers can also add a Cell C data bundle and enjoy the company’s standard in- and out- of bundle rates of 15c per MB

For More information go to www.redbullmobile.co.za  or www.cellc.co.za  or contact the Cell C call centre on 140

Steven Ambrose

Steven Ambrose – Executive Editor, CEO Strategy Worx and a major gadget geek. A Chartered Accountant by training Steven has a history spanning from heading start-ups to running divisions of major multinational corporations, he ran and wrote for Gadget.co.za from 2006 to 2010, and now consults on technology and its impact on business as the founder and CEO of Strategy Worx. For more immediate comment, views and discussion follow him on Twitter
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