Hot Wheels is famous for blurring the lines between fantasy and reality in both its toy car customisations and real world stunts. But when a brand is this well-loved, how do you continue to create a buzz and live up to your reputation?
Over 41 million children and avid collectors all over the world have played with, or collected Hot Wheels toy cars since 1968. Â And now the local distributors decide to create a fully functioning Hot Wheels car sound system which they unveiled to the public at the Johannesburg International car show. Amongst the huge flashy stands from the worldâ€™s biggest and best car manufacturers the tiny Hot Wheels car complete with on board sound went on display.
Kitted out with 6 micro speakers, a minute PC board, micro screws and bullet connectors, and ultra-fine electrical wiring, the sound system in this specially customised Hot Wheels van is able to pump out 95 decibels â€“ the equivalent of standing 10m away from a diesel engine.
Nielam the key sound electronics engineer responsible for the install, has been repairing find sound systems for decades was he fine hands behind the install. Neilam worked repairing Audio equipment back in the days of my High End Audio Store, Sound and Image, in Eastgate mall Johannesburg. And it appears he has not lost his touch. The sound was amazing considering the size. Talking about pimping you toys, this one is the best I have seen.
Michelle Bleazard (Mattel Brand Manager, South Africa) says, â€œUpfront we were told it probably couldnâ€™t be done â€“ thatâ€™s when we knew it was the perfect project for us. Hot Wheels is all about pushing the limits. People expect the brand to be fun, edgy and engaging. Itâ€™s what turns casual consumers into life-long, die-hard fans.â€
For all the Hot Â Wheels go to Â http://www.hotwheels.com/en-us/index.html