Red Bull Mobile Logo

Feb 8 2010, Johannesburg: Last night Red Bull Mobile launched with a massive party in the heart of Johannesburg. The launch was a rather big deal, not only because they had the likes of DJ Ready D, GoldFish and Faithless performing, but also because Red Bull has cozied on up with Cell C to offer a mobile service that currently offers unrivaled value.

The Packages

RBM 100

(RBM C or Nokia 5230 smartphone)

RBM   200

(RBM HD or Motorola Defy MB525 smartphone)

SIM and once-off connection fee R114 R114
Contract length 24 months 24 months
Monthly subscription fee R149 R249
Included minutes (anytime, any network) 100 200
Included messages 50 100
Included Megabytes 250 500
Billing increment Per Minute Per Minute

The Phones

RBM 100

RBM C – an entry level Android phone with a 2.8-inch capacitive touch screen, GPS, WiFi , 3.2 Megapixel camera and access to the Android App Market. It feels well built and is the preferable phone to get with the RBM 100 contract, especially if you use Gmail.

Red Bull Mobile 100 - RBM C

Red Bull Mobile 100 - RBM C


Nokia 5230 – an entry level Symbian S60 phone with a 3.2-inch resistive touch screen, GPS, WiFi, 2.0 Megapixel camera and access to the Ovi Store (Apps and Music). An attractive yet completely outdated phone, launched in 2009, not the recommended choice with the RBM 100 contract.

Red Bull Mobile 100 - Nokia 5230

Red Bull Mobile 100 - Nokia 5230


RBM HD – a high-end Android smart phone with a 3.8-inch capacitive touch screen, GPS, WiFi, 5.0 Megapixel Camera and access to the Android App Market. A great smartphone for the money but it doesn’t have any unique selling points.

Red Bull Mobile 200 - RBM HD

Red Bull Mobile 200 - RBM HD


Motorola Defy (MB525) – a ruggedized mid/high-end Android smart phone with a 3.7-inch capasitive touch screen, GPS, WiFi, 5.0 Megapixel camera, access to the Android App Market and capable of being stepped on by stilettoes* and capturing video up to 1-meter underwater.

Red Bull Mobile 200 - Motorola Defy

Red Bull Mobile 200 - Motorola Defy (American)

Both these phones are seriously cool, we would recommend the RBM HD as it is the prettier of the two, the Motorola is more functional, as even though it is ruggedized it doesn’t really look it.

Red Bull Mobile Perks

  1. Unlimited mobile portal access Red Bull content downloads – free of charge to Red Bull Mobile users, It does eat into your data bundle, but the bundle provided is serious enough to take it.

What is on the mobile portal?

  • Red Bull TV: a dedicated TV station for mobile, focusing on the World of Red Bull like extreme sports and live performances.
  • Music: a pool of ± 3,000 shows from the Red Bull Music Academy. This content can be streamed to the Red Bull Mobile handset. There is also an Android radio app that will be available via the mobile portal (pre-installed on the all four smartphones.)
  • Video: there will regularly be new videos.
  • Downloads: The formats are VOD (video-on-demand/video clips), static images, wallpapers, screensavers, lifestyle content, text-based services etc.
  • Download videos are not DRM-protected, but are encoded for mobile use. Users can transfer video files as an attachment to their mates.

2. Free monthly subscription to The Red Bulletin magazine for the duration of your contract.

Out of Bundle Rates

Voice: R1.50 per minute to all local cellular providers and national landlines.

International Voice: R1.50 + Telkom retail rate levied to international calls.

SMS: 50c per message

International SMS: R1.50 per message

Data: 30c Per MB at 10kb increments


Cell C and Red bull have stirred things up with a great deal for a great price. The extras are also really cool, if you are interested. The fact is Red Bull are up to so much and so much of what they do is just plain cool, from the extreme sporting action to Formula 1, what is there not to like.

Go to and check out all the details.

*this is a serious issue and we think it’s about time that a cellphone manufacturer addressed it.

Brendon AmbroseManaging Editor | About Me – Scared of: Clowns, spiders and Hilary Clinton; Dream Wing Man: Jacob Zuma; Started Writing Tech: 2005 for; Favorite cereal: Frosties; Find me on: Twitter & Facebook