Feb 8 2010, Johannesburg: Last night Red Bull Mobile launched with a massive party in the heart of Johannesburg. The launch was a rather big deal, not only because they had the likes of DJ Ready D, GoldFish and Faithless performing, but also because Red Bull has cozied on up with Cell C to offer a mobile service that currently offers unrivaled value.
(RBM C or Nokia 5230 smartphone)
(RBM HD or Motorola Defy MB525 smartphone)
|SIM and once-off connection fee||R114||R114|
|Contract length||24 months||24 months|
|Monthly subscription fee||R149||R249|
|Included minutes (anytime, any network)||100||200|
|Billing increment||Per Minute||Per Minute|
RBM C – an entry level Android phone with a 2.8-inch capacitive touch screen, GPS, WiFi , 3.2 Megapixel camera and access to the Android App Market. It feels well built and is the preferable phone to get with the RBM 100 contract, especially if you use Gmail.
Nokia 5230 – an entry level Symbian S60 phone with a 3.2-inch resistive touch screen, GPS, WiFi, 2.0 Megapixel camera and access to the Ovi Store (Apps and Music). An attractive yet completely outdated phone, launched in 2009, not the recommended choice with the RBM 100 contract.
RBM HD – a high-end Android smart phone with a 3.8-inch capacitive touch screen, GPS, WiFi, 5.0 Megapixel Camera and access to the Android App Market. A great smartphone for the money but it doesn’t have any unique selling points.
Motorola Defy (MB525) – a ruggedized mid/high-end Android smart phone with a 3.7-inch capasitive touch screen, GPS, WiFi, 5.0 Megapixel camera, access to the Android App Market and capable of being stepped on by stilettoes* and capturing video up to 1-meter underwater.
Both these phones are seriously cool, we would recommend the RBM HD as it is the prettier of the two, the Motorola is more functional, as even though it is ruggedized it doesn’t really look it.
Red Bull Mobile Perks
- Unlimited mobile portal access Red Bull content downloads – free of charge to Red Bull Mobile users, It does eat into your data bundle, but the bundle provided is serious enough to take it.
What is on the mobile portal?
- Red Bull TV: a dedicated TV station for mobile, focusing on the World of Red Bull like extreme sports and live performances.
- Music: a pool of ± 3,000 shows from the Red Bull Music Academy. This content can be streamed to the Red Bull Mobile handset. There is also an Android radio app that will be available via the mobile portal (pre-installed on the all four smartphones.)
- Video: there will regularly be new videos.
- Downloads: The formats are VOD (video-on-demand/video clips), static images, wallpapers, screensavers, lifestyle content, text-based services etc.
- Download videos are not DRM-protected, but are encoded for mobile use. Users can transfer video files as an attachment to their mates.
2. Free monthly subscription to The Red Bulletin magazine for the duration of your contract.
Out of Bundle Rates
Voice: R1.50 per minute to all local cellular providers and national landlines.
International Voice: R1.50 + Telkom retail rate levied to international calls.
SMS: 50c per message
International SMS: R1.50 per message
Data: 30c Per MB at 10kb increments
Cell C and Red bull have stirred things up with a great deal for a great price. The extras are also really cool, if you are interested. The fact is Red Bull are up to so much and so much of what they do is just plain cool, from the extreme sporting action to Formula 1, what is there not to like.
Go to www.redbullmobile.co.za and check out all the details.
*this is a serious issue and we think it’s about time that a cellphone manufacturer addressed it.
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